Location: Orlando, FL (Hybrid – on site 3 days per week) nearby candidates to Orlando Only.
As an Email Lead, you will play a crucial role in creating and optimizing email campaigns to deliver engaging and impactful messages to our audience. Leveraging your email knowledge and best practices, you will collaborate with cross-functional teams to enhance the overall effectiveness of our email marketing initiatives. Your expertise will contribute to the creation of visually appealing and effective emails, ensuring a dynamic and personalized experience for our owners. The ideal candidate is a technical minded, strategic thinker with strong organizational and communication skills. They are well versed in email best practices and know how to put together email content in a simple, yet effective way.
Education • Bachelor's degree in marketing, communications, or relevant experience accepted in lieu of degree.
Training requirements • Some on job training included.
Knowledge and skills • Experience working in an email platform, Salesforce Marketing Cloud preferred.
• Knowledge of email testing and optimization approaches.
• Capability to collaborate with multiple stakeholders to effectively manage expectations, build trust, and achieve high client satisfaction.
• Proficiency in delivering results within tight deadlines in a dynamic business environment.
• Strategic thinking and problem-solving abilities, with a focus on achieving business outcomes.
• Ability to coordinate, prioritize, and accomplish multiple tasks in a fast-paced atmosphere with minimal supervision.
• Knowledge and experience with project management tools, Jira preferred.
• Exceptional attention to detail and commitment to delivering high-quality work.
Technical Skills • Solid understanding of HTML and CSS coding specific to email.
• Experience with email marketing platforms- Responsys, Silverpop, Message Gears, Send Grid. Salesforce Marketing Cloud experience preferred.
• Experience working with mobile first and responsive design email templates and strategies.
• Experience with marketing tagging and tracking platforms such as Google Analytics, Google Tag Manager, Adobe Analytics is preferred.
• Experience with 3rd party email tools such as Litmus, Sparkpost, MovableInk, and a working knowledge of how to best use these tools.
• Basic proficiency in AmpScript or similar personalization language.
• Understanding of SQL is a plus, but not required.
• Salesforce certifications are a plus, but not required.
• Deep understanding of compliance principles- CAN-SPAM, GDPR, and other email laws and best practices.
Job experience • 3+ years of work experience in email marketing or other relevant work experience.
Responsibilities:
Essential Job Responsibilities Responsibilities include, but are not limited to:
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